I created the Always Ready campaign to promote the Antora Jacket, The North Face’s minimalist alpine-style rain shell, designed to keep you dry and comfortable in any weather.
Out Of Home
No one wants to spend money on a rain jacket that doesn’t work. That’s why my OOH copy highlights this key feature: The North Face Antora Jacket is 100% waterproof.
Brand Activation
We’ll bring the Antora Jacket to life by getting the public involved in testing its waterproofness.
Organic Social
We’ll promote on X.
And on Instagram Stories.
Paid Social
If you’re interested, but don’t click ‘Shop now,’ I failed.
