Hey, I’m 은상.

It’s pronounced Eun-Sang, which means sharing grace.

But feel free to call me Mike.

I’m going to die on this planet, so I’ve decided to do it as a writer.

Sounds pretty intense, right? Don’t worry.

I’m also just a chill guy who values humility, kindness, and laughter. I love drawing funky lines on my 9’ Murphy Shapes surfboard, clinging desperately to a crimp to clip a quickdraw, and sweating profusely in a heated room full of other yogis.

+1 wish in Tuolumne Meadows, Yosemite National Park. CA.

Spontaneous musical performance in San Diego, CA.

Dear Education,

For five years, I had the privilege of teaching Humanities to over 500 Gen Z 10th graders. It felt like crafting and presenting ads every day. I borrowed from the world of advertising, using testimonials, guarantees, and demonstrations to make lessons stick. Whether it was The Subtle Art of Not Giving a F*ck by Mark Manson, Sapiens by Yuval Noah Harari, or The Simple Path to Wealth by J.L. Collins, each book required punchy headlines, thought-provoking hooks, and copy that wasn’t just informative, but transformative—words that inspired students to dream big. Teaching was all about emotion: capturing it, feeding it, and using it to spark action and get results.

Student vs. Staff basketball game in San Diego, CA.

My School of Hard Knocks.

“I implore you to read. And learn. And learn a lot. There is no shortcut to being the best. No easy way around it. You have to know your stuff and know it cold.”

-Luke Sullivan, Author of Hey Whipple, Squeeze This.