The Final Frontier

360° Campaign

I created The Final Frontier campaign to promote Tesla’s Robotaxi, Cybertruck, and Optimus. With its groundbreaking AI Robotics and Unsupervised Full Self-Driving (UFSD), Tesla is leading the charge into a future full of extraordinary possibilities.

Out Of Home

My OOH copy highlights Tesla’s cutting-edge benefits: easier, comfortable, mind-blowing.

Paid Social

If you’re interested but don’t click ‘Preorder now',’ ‘Shop now,’ or ‘Learn more,’ I’ve failed.

Brand Activation

We’ll turn an everyday mall visit into an unforgettable memory featuring Tesla’s Optimus robot.

Organic Social

We’ll spread the word on X.